News
Coming Soon to Your Table
Thank you for your interest in our business. My Table is currently working hard to bring all-natural, healthful, and gourmet foods, with a focus on certified organic products, from around the world to your family's dining table in Japan. We would like to keep you posted as our launch date nears. Please stay tuned by joining our email list today!
About
My Table is a Japan-based importer, wholesaler and online retailer of international foods specializing in organic, natural, healthy and premium products.
Our mission is to connect Japan with the world of excellent organic foods and deliver on our tagline:
The Earth to
My Table
Point:
My Table will feature an online store that carries organic and natural, wholesome and fine foods from around the world, along with useful resources and content.
Question:
But it seems like there are lots of these types of businesses and online stores in Japan. What sets My Table apart from the crowd?
Answer:
We are an unconventional company that would rather blaze a new trail than follow the pack. At My Table, we think and operate differently, with an emphasis on providing real value to our customers. Check out the below topics to learn more.
Ethos
Ethos
Our business is founded on core principles which guide and inspire us, such as:
Putting customers' interests first.
Being authentic and earning trust.
Embracing originality and bold ideas.
Respecting people, society and nature.
Striving to constantly reform and innovate.
Working hard to make a positive impact.
The first value is overarching and informs all the others. At My Table, we recognize that customers are the reason we are in business, and our team is dedicated to genuinely serving and offering value to you.
Purpose
Purpose
At My Table, we are committed to our mission of delivering "The Earth to My Table" by relentlessly pursuing these basic aims:
Enhancing access to naturally wholesome and fine foods
Expanding global horizons while exciting palates
Empowering families to eat and live organically
Ambitious? Perhaps. But it is not like us to shy away from a good challenge.
Concept
Concept
To achieve our purpose, the business employs a simple strategy and a streamlined model that firmly breaks from industry norms.
My Table directly sources excellent products from suppliers globally, imports to Japan, and distributes via multiple channels. In doing so, it bridges a wide gap in the value chain between great producers and interested consumers.
Bypassing layers of middlemen, our approach slashes myriad inefficiencies, hassles and costs while enhancing choice, convenience and certainty for you.
Organization
Organization
We are a tiny team of regular people from diverse backgrounds. Each of us brings a unique perspective to the table, while also being united by a common vision and desire to make a real difference.
My Table is owned and operated by the same few individuals. It is not a corporate subsidiary or affiliate and it has no public or private equity funding, external investors, or dubious business tie-ups.
As a small independent startup business, we endeavor to do a lot with a little. But we can also focus on what truly matters - our valued customers.
Story
Story
Our humble story was born out of the same everyday frustrations and hurdles faced by many Japanese consumers.
A small group of friends lamented the limited options, poor value, difficulty, and lack of transparency when it comes to shopping for natural, healthy, premium and specialty foods - especially organic and imported products - in Japan.
We questioned why it had to be this way. Then we resolved to be part of the solution to the problem. And so My Table's exciting journey began.
Products
Why Our Products?
Why Our Products?
At My Table, we search the Earth for excellent foods that are hard to obtain, and work diligently to bring them to your family's dining table in Japan.
Centered around certified organic and international foods, our product range is:
- natural & organic
- healthy & safe
- premium quality
- distinctive & rare
We only carry products that we believe in and love. Everything sold meets our exacting internal standards and complies with stringent Japan food regulations.
Our Lines
Our Lines
At launch, My Table will feature a Beginnings line with a curated selection of baby & toddler foods. We aim to expand the offering steadily to include more great choices for your little ones.
We also plan to gradually introduce additional lines spanning a wide range of products, like pantry & kitchen staples, nutritional foods & drinks, and more.
It is our goal that eventually families across Japan can enjoy a variety of excellent organic foods from around the world that previously were out of reach.
Our Brands
Our Brands
At launch, My Table is excited to offer a sole flagship brand to accompany our Beginnings line. This premier Western brand of healthy, natural, baby & toddler foods boasts organic certification and outstanding quality throughout its lineup.
This organic brand is a leading innovator at home, and will soon be brought to Japan by My Table. Stay tuned for details!
As we grow, we look forward to adding many top-tier brands across product categories and geographies, with a focus on exceptional producers in North America, Oceania, and Japanese localities.
Let's keep in touch!
We invite you to join us at the table.
Say hello or sign up for our email list today.
